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  • Marketing Concentration Curriculum

    The curriculum for our online Bachelor in Business Administration with a concentration in Marketing is intended to provide a fundamental exploration of consumer research and marketing. Foundational business courses can help lay the groundwork for understanding financial markets, banking and entrepreneurship. Marketing-specific courses provide an introduction to e-commerce, consumer behavior and data analysis tools. These marketing skills necessary for many of today's businesses are taught by instructors who have real-world experience.

    Call or request information to learn more about our online Business Administration Bachelor's Degree with a concentration in Marketing.

    Bachelor or Upper-Level Business Administration Coursework

    • Principles of Accounting
    • Accounting
    • Financial Markets and Banking
    • Packaged Applications
    • Document Processing
    • Payroll Applications
    • Business Law and Legal Procedures
    • Computerized Spreadsheets
    • Human Resources
    • Computerized Accounting Applications
    • Business Finance
    • Management and Information Processing
    • Leadership
    • Analytical Tools
    • Business Ethics
    • Career Development
    • Principles of Management
    • Human Resources Management
    • Principles of Marketing

    Bachelor or Upper-Level Concentration in Marketing Coursework

    • Marketing Research
    • Consumer Behavior
    • Web Marketing
    • Integrated Marketing
    • Marketing Management