• Online BA in Business Administration - Marketing

    The online Bachelors Degree in Business Administration - Marketing program is available in a convenient format of twelve 13-week quarters. The flexible online format will allow you to work towards earning your degree at a pace that fits your schedule and in as little as 36 months.

    Working professionals have the opportunity to gain practical business training in an online learning environment that will help you develop skills for measuring  the impact and value of marketing efforts.

    Call or request information to learn more about our online Business Administration Bachelor's Degree with a concentration in Marketing.

    Online Marketing Program Overview

    The online Marketing Concentration is designed to introduce students to current concepts and best practices in marketing. Applied, career-relevant training may set you up to compete for entry-level positions in marketing, sales, public relations, and advertising.(1)

    Marketing covers many aspects of business administration related to developing, selling, and supporting a product. The marketing-focused curriculum is designed to help you develop skills to identify the connections between product development and market demand.

    Marketing Focused Training:

    • Creating an integrated marketing strategy
    • Understanding consumer behavior
    • Researching markets and developing products to meet market demand
    • Harnessing the power of the Internet in strategic marketing

    Course Details

    For satisfactory completion of the degree program, a minimum of 30 credit hours of marketing-focused courses along with core curriculum courses in business administration, for a total of 182 credit hours must be completed for graduation eligibility.

    Marketing Concentration courses are 6 credits each and include:

    • Marketing Research
    • Consumer Behavior
    • Web Marketing
    • Integrated Marketing
    • Marketing Management